English copywriter for hire - David Bavin-Hobbs

VGP • 4th December 2025

Van Genechten Packaging Group named ‘Entrepreneur of the Year’ 2025

In late 2025, Van Genechten Packaging was nominated for the 'Entrepreneur of the Year' Award by EY. To help them win the award, I created web copy, a 20-page company document, a supporting booklet, and a concise slide deck for the CEO to present to the jury. All assets combined to tell the story of how their 190-year history led to their post-pandemic success.

Goodyear • 5th September 2024

Goodyear Tires-as-a-Service

Developed an integrated campaign to globally launch Goodyear Tires-as-a-Service. Including product launch movie script and direction, landing page, emails and socials. I also updated all materials for a later European launch.

Classified • 4th April 2023

Classified MTB Product Launch Campaign

I led the biggest product launch of the year for the company, conceptualising the campaign narrative and content creation. The launch received massive media coverage, strong sales and an overwhelmingly positive social media reception.

BBC • 14th May 2024

2024 B2B marketing trends with Taylor Swift

I was asked to create a blog based on the feedback of members of a B2B creative agency after UBA Day in Brussels 2024. Among the AI trends, there was a talk about the marketing lessons of Taylor Swift's fan culture. I knew right away that this was my angle.

DEME • 6th November 2024

“They were emailing me new jobs as I was flying home.”

I interviewed a Captain of one of DEME's vessels for a LinkedIn thought leadership article. While telling me about his career path and his love of the sea, he explained that a family emergency caused him to come ashore and drastically change roles. He mentioned in passing that DEME were already emailing him some shore-based jobs as he was flying home. I knew immediately that this nugget was to be the angle of my article.

Tetra Pak • 25th November 2025

Tetra Pak Mexico ABM Value Report

I created multiple assets for an Account-Based Marketing campaign for the packaging giant Tetra Pak. Working with their global team, I wrote all campaign materials, targeting prospects in Mexico, France and Germany. The hyper-personalised assets included a value report, landing page, emails, and LinkedIn ads. This ABM outreach program increased the number of sales meetings in these regions by 35% on average.

12th February 2025

Goodyear Sustainable Reality Report 2024

Working closely with the Goodyear Europe team, I was able to turn Europe-wide sustainability survey insights into a usable annual report. I then created an email and social media campaign with which to share this downloadable content with the European truck industry.

28th October 2025

Goodyear KMAX: Three ways to save costs beyond mileage

In 2025, I created a series of assets to support the launch of Goodyear's new KMAX truck tyre. Aimed at boosting sales and ensuring an impactful 'splash' with the B2B audience, I sought out not only Goodyear's engineers to learn about the new product, but their customers, to discover what mattered most to them. In doing so, I was able to steer the content strategy and maximise the product launch.

Services

Strategic and creative copywriting (B2B & B2C)

Campaign conception and delivery

Brand voice creation & mangement

Messaging orkshops & ideation sessions

Copyediting and proofreading

Me

Your story deserves to be told creatively and surprisingly. I will get to know your team, your product, and your culture. I will find that thing that makes you stand out. It's what your audience cares about. It's the story that needs to be told.

I have worked of in-house, agency-side, and freelance for over 15 years. I have helped B2B and B2C companies in London. Antwerp & Brussels.

How I can help you?

Contact

Got a story to tell? Give me the details. I'll get back to you within 24 hours.

Email: david@davidbavin.com

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