David Bavin-Hobbs

Freelance journalist & senior creative copywriter.

Dirty Wknd • 5th February 2026

A Beginner's Guide To The Spring Classics

To celebrate my favourite part of the cycling season, I created a beginner's guide to the Spring Classics. Breaking down over 100 years of history, I educate and entertain the reader, aiming to transfer some of my passion for the sport to them. The article is updated each year to remain relevant.

Goodyear • 5th September 2024

Goodyear Tires-as-a-Service

Developed an integrated campaign to globally launch Goodyear Tires-as-a-Service. Including product launch movie script and direction, landing page, emails and socials. I also updated all materials for a later European launch.

Dirty Wknd • 22nd July 2022

Beginners' Guide to the Tour de France Femmes avec Zwift

To celebrate the (re)launch of the Tour de France Femmes (the women's Tour de France), I created a readable and useful history of how we got to this point. Because no one else did.

BBC • 14th May 2024

2024 B2B marketing trends with Taylor Swift

I was asked to create a blog based on the feedback of members of a B2B creative agency after UBA Day in Brussels 2024. Among the AI trends, there was a talk about the marketing lessons of Taylor Swift's fan culture. I knew right away that this was my angle.

Cycling Weekly • 12th June 2021

You ARE a real cyclist: Taking on impostor syndrome

In 2021, I contributed to a Cycling Weekly article written by Dr Josephine Perry. As an expert in beginner cyclist psychology, I was able to give my insight from hundreds of beginner group rides and success stories.

VGP • 4th December 2025

Van Genechten Packaging Group named ‘Entrepreneur of the Year’ 2025

In late 2025, Van Genechten Packaging was nominated for the 'Entrepreneur of the Year' Award by EY. To help them win the award, I created web copy, a 20-page company document, a supporting booklet, and a concise slide deck for the CEO to present to the jury. All assets combined to tell the story of how their 190-year history led to their post-pandemic success.

Classified • 4th April 2023

Classified MTB Product Launch Campaign

I led the biggest product launch of the year for the company, conceptualising the campaign narrative and content creation. The launch received massive media coverage, strong sales and an overwhelmingly positive social media reception.

1st October 2025

18% reduction in tyre management costs with Goodyear

I created a template for Goodyear's customer testimonial content and used it to write a series of short-form blog posts for their B2B team to use. Interviewing members of their Europe-wide fleet network, I was able to quickly and easily produce customer-generated content that increased sales.

DEME • 6th November 2024

“They were emailing me new jobs as I was flying home.”

I interviewed a Captain of one of DEME's vessels for a LinkedIn thought leadership article. While telling me about his career path and his love of the sea, he explained that a family emergency caused him to come ashore and drastically change roles. He mentioned in passing that DEME were already emailing him some shore-based jobs as he was flying home. I knew immediately that this nugget was to be the angle of my article.

Services

Strategic and creative copywriting (B2B & B2C)

Social first scriptwriting and ideation

Campaign conception and delivery

Brand voice creation & mangement

Messaging workshops & ideation sessions

Copyediting and proofreading

Me

Your story deserves to be told creatively. I will get to know your team, your product, and your culture. I will find the thing that makes you stand out. It's the one thing your audience cares about.

I have worked in-house, agency-side, and freelance, for over 15 years. I have collaborated with B2B and B2C companies in London. Antwerp & Brussels.

How can I help you?

Ready to hear more?

Got a story to tell? Give me some details and I'll get back to you within 24 hours.

Email: david@davidbavin.com

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