David Bavin-Hobbs

Tetra Pak • 25th November 2025

Tetra Pak Mexico ABM Value Report

I created multiple assets for an Account-Based Marketing campaign for the packaging giant Tetra Pak. Working with their global team, I wrote all campaign materials, targeting prospects in Mexico, France and Germany. The hyper-personalised assets included a value report, landing page, emails, and LinkedIn ads. This ABM outreach program increased the number of sales meetings in these regions by 35% on average.

12th February 2025

Goodyear Sustainable Reality Report 2024

Working closely with the Goodyear Europe team, I was able to turn Europe-wide sustainability survey insights into a usable annual report. I then created an email and social media campaign with which to share this downloadable content with the European truck industry.

9th September 2025

Van Genechten Packaging 2024 ESG Report

Compiling the annual ESG report for one of Europe's leading B2B packaging companies takes buy-in from every stakeholder. After several online and in-person interviews and multiple client feedback rounds, I was able to celebrate VGP's sustainability highlights of 2024.

BBC • 24th November 2025

Itineris Case Study | Account Based Marketing in Practise

I immersed myself in this B2B Account-Based Marketing campaign by interviewing stakeholders to learn the aims, methods and outcomes. This B2B communications agency case study also required me to take a crash course in ABM tactics and best practices.

Goodyear • 25th September 2025

Goodyear Winter Tyre Guide

I compiled and updated a comprehensive winter tyre guide for Goodyear's fleet customers. Researching the latest EU legislation, country by country, it is an ever-evolving guide that ensures safety and compliance.

LinkedIn • 24th September 2024

Switching careers after 20 years - in search of new challenges with DEME

In 2024, I wrote a series of thought leadership articles aiming to encourage specific profiles to apply for hard-to-fill positions at the engineering company DEME. By highlighting specific roles and celebrating the everyday successes and opportunities via LinkedIn, I was able to increase applications by over 10%. I undertook in-depth research to create the questions, conducted the interviews, and created 50+ successful articles in tandem with the DEME HR team.

28th October 2025

Goodyear KMAX: Three ways to save costs beyond mileage

In 2025, I created a series of assets to support the launch of Goodyear's new KMAX truck tyre. Aimed at boosting sales and ensuring an impactful 'splash' with the B2B audience, I sought out not only Goodyear's engineers to learn about the new product, but their customers, to discover what mattered most to them. In doing so, I was able to steer the content strategy and maximise the product launch.

BBC • 14th May 2024

2024 B2B marketing trends with Taylor Swift

I was asked to create a blog based on the feedback of members of a B2B creative agency after UBA Day in Brussels 2024. Among the AI trends, there was a talk about the marketing lessons of Taylor Swift's fan culture. I knew right away that this was my angle.

LinkedIn • 6th November 2024

“They were emailing me new jobs as I was flying home.”

I interviewed a Captain of one of DEME's vessels for a LinkedIn thought leadership article. While telling me about his career path and his love of the sea, he explained that a family emergency caused him to come ashore and drastically change roles. He mentioned in passing that DEME were already emailing him some shore-based jobs as he was flying home. I knew immediately that this nugget was to be the angle of my article.